以纯服装电商“进化”_A21服饰

时间:2013-08-09 12:37来源:a21官方旗舰店 作者:A21官网 点击:
在电商服装领域,最近一个颇被关注的消息则是以纯电商品牌A21。 2013年1月,以纯关张了自己的天猫旗舰店、两个独立商城网站和京东商城以纯官方旗舰店。就在业界对其做法摸不着头脑的时候,3月21日,以纯又携其全新

  在电商服装领域,最近一个颇被关注的消息则是以纯电商品牌A21。

  2013年1月,以纯关张了自己的天猫旗舰店、两个独立商城网站和京东商城以纯官方旗舰店。就在业界对其做法摸不着头脑的时候,3月21日,以纯又携其全新电商品牌A21重新杀回电商江湖。

  A21定位明确——专为年轻人打造的时尚买手品牌。他们从两个方面入手支撑这一品牌定位,凸显品牌性格,即时尚买手和优质优价。很显然,A21是以纯精心打造的全新电商品牌:利用了以纯成熟的产业链系统,同时采用独立团队设计、独立生产和网络专供的销售模式,使之与传统电商以区分,在延续了一些传统模式的优点之后,又试图解决传统模式的“价值及品牌塑造”难题。

  不管未来A21之路如何,这种提升电商品牌价值的做法值得肯定。一些传统模式的电商大打价格战而不重视产品品质,不仅损害了行业的利益,也损害了消费者的权益。而“品牌化经营”带来的转变应该是:在塑造良好的品牌形象的同时,也提升了产品的品质,带给消费者更多的附加价值。

  In the field of electronic business clothing, rather to be concerned about a recent news is based on pure electricity supplier brand A21.

  January 2013, in order to shut down its own pure Lynx flagship store, two separate mall site and Jingdong Mall in plain official flagship store. Its practices in the industry scratching their heads when the March 21, pure and electricity suppliers to bring its new brand A21 comeback electricity provider arena.

  A21 clear positioning - Designed for young people to build a fashion buyer brand. They support from two aspects of the brand positioning, highlighting the brand personality, namely fashion buyers and competitive prices. Obviously, A21 is a pure and carefully build a new electricity supplier brand: the use of a pure mature industry chain system, while using an independent team to design, independent producers and networks specifically for sales model, and make the traditional electricity supplier to distinguish, in the continuation of some of the advantages of the traditional model after he tried to solve the traditional model of the “value and branding” problem.

  Regardless of how the future A21 road, electricity providers to enhance the brand value of this approach is worthwhile. Some traditional modes electricity supplier price war without attention to product quality, not only damages the interests of the industry, it also undermines the interests of consumers. The “brand management” will bring changes should be: in shaping a good brand image, but also to enhance the quality of the product, to bring consumers more added value.

  所有原创文章,来源a21官方旗舰店(www.a21yishion.com),真实可信,欢迎转载,转载请注明出处!
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